Monday, January 10, 2011

Space age serum

Barley plant DNA is the key to a new 'miracle' serum - but can it REALLY turn back the clock?

Prepare yourself for the new must-have skincare ingredient. ‘Oh no,’ I hear you sigh. ‘Not another one?’ But bear with me. This one is so effective that using just one drop, twice a day, can make your skin look hugely better within just six weeks.

Since a serum containing this ingredient launched in Iceland six months ago, it has proved such a sensation that one in five women there have abandoned their normal skincare in favour of this ­miraculous stuff.

The product is called Bioeffect and its magic ingredient is EGF, or Epidermal Growth Factor, to give it its full name.

The substance was first identified in 1986 in a piece of scientific research considered so significant that the scientist behind it won the Nobel Prize for his work.

EGF is a molecule that occurs naturally in skin. We have more of it when we’re younger; less of it when we’re older.

It’s known for its healing effects on burned skin, and for its ability to ­rejuvenate healthy skin by speeding up the rate at which the skin cells renew themselves.

This is what makes EGF possibly the most potent anti-ageing ingredient ­available. Put simply: when you apply it to ageing skin cells, it can make them behave like young ones.

So what is it actually going to do for your face?

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3 comments:

  1. I had a free sample which I tried for 2 weeks. It was lovely to use, although I didn't really see any amazing effect but that is probably because I only had enough for 2 weeks. I didn't need any other treatments and I would have bought some if it hadn't been so expensive. I will have to stick with Neal's Yard facial oils instead. Or buy a skin laser!

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  2. I got a sample also. I really really liked it. Its a bit pricy but worth it.

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  3. Did you buy it? I thought £125 was a bit too much to pay without seeing miraculous results which I didn't. I just liked it a lot but it didn't seem to do any more than my normal night treatments.

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