Have scientists finally found the facelift in a jar? Cream claims to get to the root of wrinkles

It's hailed as the magic beauty ingredient that can take years off your face.

And collagen, the skin-plumping protein said to smooth out laugh lines and crow’s feet, seems to be in most anti-wrinkle creams on the market these days.

But what if it were possible to target your skin’s own ‘collagen factory’ and coax it to pump out more of its own?

That’s the claim, at least, of a cream which is being touted as the first to get to the root of wrinkles.

Its makers say it will be the first anti-ageing cream to pinpoint the collagen-making cells which are vital to youthful skin.

Rubbed into the skin once a day for eight weeks, it tricks ageing skin cells into pumping out levels of collagen normally seen in a much younger body. This plumps up the skin, reducing the depth of wrinkles, according to its makers L’Oreal.

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