Monday, July 19, 2010

Buzz off, wrinkles: An anti-ageing cream with an electric charge isn't as shocking as you think

Have you heard the latest buzz? Forget fancy ingredients with unpronounceable names, what's getting the beauty business excited right now is something a little more, well, current. Electrical micro-current, to be precise.

Kate Moss recently confessed that she was addicted to a hand-held anti-ageing gadget called Tua Viso (£179, tinarichards.com).

It uses electrical micro-currents to lift facial muscles and stimulate new collagen in a similar way to traditional CACI electrical facelifting treatments.

Meanwhile, Parisian beauty guru Dr Veronique Simon has arrived in London with her patented anti-ageing mask, which uses micro-currents to push collagen into the skin for a replumped look which A-listers and foreign royals are queuing up for.


Using similar technology, but for home use, Estee Lauder recently launched Perfectionist Power Correcting Patches (£80 for eight pairs of patches), which contain a paper-thin battery to deliver a gentle micro-current of energy to drive anti-ageing peptides deeper into the skin and 'dramatically reduce the look of eye lines and wrinkles in just 20 minutes'.

But the newest and most innovative use of 'bio-electricity' is also the most astonishing - it comes in the form of a cream.

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