Thousands of women crashed the Boots website as they clamoured to get hold of a new 'miracle' eyelash thickener, it has been revealed.
More than 1,000 women had already joined a waiting list for the £39.99 RapidLash Eyelash Enhancing Serum, which went on sale yesterday.
The 'miracle' serum claims to boost the length and thickness of eyelashes by fifty per cent with daily use.
Yesterday a tube of the serum was sold every minute in Boots stores as women dashed to the shops on lunch breaks or on the way home from work to snap up the new product.
And last night the website was so inundated with women trying to snap up tubes of the serum online that it crashed under the strain.
A spokesman for Boots, who are selling the product exclusively, said it had been one of the most popular lines it had ever stocked.
The product could go on to become an even bigger sensation that Boots' flagship anti-aging serum, No 7 Protect and Perfect.
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