Monday, August 23, 2010

Bankrupted by Beauty?

£595 face cream, £53 lipstick and £100 foundation - why have cosmetics prices gone mad?
By Alice Hart-Davis

When the missive arrived from the representatives of Dr Nicholas Perricone, I read it with close interest.

Perricone is one of the world's most highly regarded dermatologists and I learned that in London, in October, he will be making available, for a few weeks only, a small amount of his 'Private Reserve' serum.

I had heard rumours of this fabled stuff, but wasn't sure it actually existed; a serum so special, so high-tech and crammed with patented neuropeptides (tiny molecules that help renew the skin) that it is mixed by hand, once a year, for his highest-profile clients; a skincare holy Grail, if you like . . . and then my reverie was interrupted. I saw the price.

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