Cream of the crop: Want to be sure your anti-ageing cream isn't just snake oil? Look for the ingredients that really work

We are obsessed with looking younger. We spend £600 million a year on anti-ageing face creams and this figure is set to rise as yet more products enter the market.

But with a vast array of lotions and potions competing for our cash, how can you be sure the cream you are buying is not just a gimmick? The answer is to look out for the proven ingredients that can really halt skin ageing.

Here are the ‘super-ingredients’ that you should be scanning for ...

RETINOL

A form of vitamin A, retinol is a tried and tested wrinkle reducer. This powerful ingredient exfoliates the top layer of the complexion and stimulates the production of skin-firming collagen.
With consistent use, sun-damaged or slack skin can gradually become smoother and tauter —– six months is the norm.

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